Posts Tagged ‘season 1’
Ep 011 | Marriage & Missions: Using Team Dynamics to Build Trust and Belonging
The best marriage advice I ever got was this: always remember that you are on the same team. In this final episode of Market Like a Parent (& Parent Like a Marketer), we’ll explore the transformative power of seeing yourself, your family, and your customers as being on the same team. Drawing from 16 years of marriage,…
Read MoreEp 010 | Family Praise & Five-Star Reviews: The Power of Outside Validation and Social Proof
What do people say about your kids when you’re not in the room? In this episode of Market Like a Parent (& Parent Like a Marketer), we’ll explore the powerful concept of the “outsider compliment” for children and marketing. We’ll take a look at: [00:00:00] What do people say about your kids when you’re not…
Read MoreEp 009 | Birth Order & Buyer Types: Creating Custom Messaging for More Effective Sales
Are you the oldest in your family, the youngest, the middle, an only child? In this episode of Market Like a Parent (& Parent Like a Marketer), we’ll explore the fascinating connections between birth order, personality, and buyer types. Drawing from my experience as a parent and marketing expert, let’s dive into how family dynamics…
Read MoreEp 008 | Blame & Buying Psychology: The Power of “It’s Not Your Fault”
Ever have a kid do something that they instantly regretted, felt embarrassed about, ashamed or guilty? In this episode of Market Like a Parent (& Parent Like a Marketer), we’ll explore the profound impact of guilt and shame—emotions that can paralyze both children and adults. I’ll also share personal stories and insights on how to…
Read More