Posts Tagged ‘offers’
Issue #013 – How to “Unlaunch” When Things Get Tough
Changing the Narrative Issue #013 | March 29, 2026 We are on week 5 of interrupted sleep, missile sirens, and all the kids home from school. We’re prepping for Passover and I’m working on 7 different client projects at once. Bandwidth? I don’t know her. So much so, in fact, that I’m…
Read MoreIssue #012 – The Uncomfortably Memorable Scrub: How to Reframe Your Biggest Objections
Changing the Narrative Issue #012 | March 22, 2026 Steam fills the tiny, sulfur-smelling room as I lay on a tiled slab, being scrubbed within an inch of my life by a no-nonsense Georgian woman. I think I’m enjoying this experience, but it’s teetering on the verge of uncomfortable. Then she pours…
Read MoreIssue #011 – The Art and Science of Offer Crafting (3 Essentials)
Changing the Narrative Issue #011 | March 15, 2026 As a copywriter, it’s frustrating to try to sell an offer that you know won’t work. And as a business owner, it’s frustrating to try to figure out why your offer isn’t working. I’ve seen a lot of new offers lately. A lot…
Read MoreIssue #010 – Circuits, Voltage, and Flow: Reframing Challenges and Constraints
Changing the Narrative Issue #010 | March 8, 2026 First, a personal update: I’m writing this from my dining room table while my kids do some variation of Zoom school and we wait for our phones to ping with incoming missile alerts and the sirens outside to blare. We’re fine in the sense…
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