Posts Tagged ‘marketing’
Issue #017 – How to Attract Your Tribe of Loyal Customers
Changing the Narrative Issue #017 | April 26, 2026 As a kid in school, I remember wondering what separated the teachers that ran a calm classroom from those who had barely controlled chaos. I noticed the teachers that had a silent authority, a no-bullshit attitude. They commanded a silent classroom and they got…
Read MoreIssue #009 – Designing an Effective Marketing Ecosystem
Changing the Narrative Issue #009 | March 1, 2026 In Issue #001, “Launch vs. Evergreen” I talked about the punctuated equilibrium approach to business growth and said, “Successful businesses have the mix of launch vs. evergreen figured out. They have evergreen funnels bringing in leads every single day. That requires monitoring, constant funnel…
Read MoreIssue #004 – The Fallacy of Binary Marketing (and how to find the balance between Launch and Flow)
Changing the Narrative Issue #004 | January 25, 2026 What a whirlwind this past week has been! I got to spend time with my family in Florida (and meet my new niece), host a Happy Hour with my friends Tiffany Neuman and Dustin Riechmann, make a whole bunch of new connections AND get insights…
Read MoreThe Truth About “Pain Points” In Marketing
A few weeks ago on a LaunchFlow Accelerator call, I had this conversation with a student around pain points in their marketing. My hope was to change their perspective a bit and then I realized that ANYONE who is marketing a product or service needs to hear this. If you’re familiar with copywriting at all,…
Read More