Posts Tagged ‘launch tips’
5 Last Day “Launch Rabbits” You Can Pull Out of Your Hat for a Strong Cart Close
A launch is a time-based marketing event. That means that the doors OPEN, and then they CLOSE. Typically as much as 30-50% of sales come in on the LAST day (yes, procrastinators, looking at you!). So what can we do to prepare for the unknown on cart close day to maximize your sales during your…
Read MoreThe Upside of Stressful Launches (Unpopular Opinion)
“Anxiety is like exercise!” When I clicked open this article from The Atlantic, I didn’t know what to expect.Small doses of stress can protect your health, it says. The adrenaline you get before a big test or a performance, or say, a launch of your program – can actually be a good thing because it…
Read More5 Things You DO Need for a Successful Course Launch in Your Business
Over the years as a launch copywriter and strategist, I’ve seen a lot of people in the industry try to convince their audience of certain things they “need” in order to have a successful launch. “You need the perfect lead magnet.” “You need a large following.” “You need to run ads.” “You need to host…
Read More5 Things You DON’T Need for a Successful Course Launch in Your Business
As a launch copywriter and strategist that’s been in the game for nearly two decades, I’ve seen a LOT – the good, the bad, and the ugly. And over the years I’ve also seen people in the industry try to convince their audience of certain things they “need” in order to have a successful launch. …
Read More