Posts Tagged ‘launch strategy’
Issue #009 – Designing an Effective Marketing Ecosystem
Changing the Narrative Issue #009 | March 1, 2026 In Issue #001, “Launch vs. Evergreen” I talked about the punctuated equilibrium approach to business growth and said, “Successful businesses have the mix of launch vs. evergreen figured out. They have evergreen funnels bringing in leads every single day. That requires monitoring, constant funnel…
Read MoreIssue #003 – Authenticity and the Energetics of Marketing
Changing the Narrative Issue #003 | January 18, 2026 This past week has been full of excitement. Kicking off by co-hosting a dinner with my dear friend Michael Roderick, then continuing on to some family time, and finally getting to hang out with old friends and new at Podfest in Orlando (my first one…
Read MoreIssue #002 – Low-Stakes, High-Reward Launching
Changing the Narrative Issue #002 | January 11, 2026 This issue is coming to you as I begin a whirlwind trip in the U.S., with plenty of friends, family, and business. I’m reminded of how important it is to be in-person, to meet people face-to-face, to have real, meandering conversations over food and…
Read MoreIssue 001 – Launch vs. Evergreen: How to Grow Your Business in 2026
Changing the Narrative Issue #001 | January 4, 2026 If you’re anything like me, you’ve noticed that we’re in a strange polarizing moment. On the one hand, AI can churn out oodles of long-form content faster than you can blink. On the other hand, our attention spans are shorter than ever, we’re…
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