copywriting Archives | Page 3 of 3

The Science-based Reason You Need an “Ice Cream Story” In Your Business

I’ve been a copywriter for 17 years (as I write this) and when I work with clients 1:1, there’s always that initial conversation that can get a little awkward. When you’re copywriting for others and you don’t know much about them yet, you essentially have to download their brain into your keyboard, which means you…

Spring Cleaning Checklist: Copy Edition

It’s that time of year where the sun starts to shine a bit brighter, flowers start to bloom and all parts of life start to feel refreshed after a long winter season. A few days ago I walked outside to what once was a beautiful, green backyard and I was quickly reminded that even though…

5 Steps to Better Converting Copy: The When, Why, and How of Split Testing

If you want copy that works hard for every penny invested… Copy that gives you the best possible conversion rates… You need to test it. Because ultimately… It’s not about whether your sales letter, landing page or email is ‘in voice,’ looks flashy and stalks your target market all over social media. It’s about whether…