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3 Questions To Ask Yourself Before You Start Writing

Three questions to ask yourself before you start writing blog post by Danielle Weil

If you’re a business owner who is constantly creating content for your audience, this scenario probably sounds pretty familiar for you: You sit down at your desk to write an email, blog post, or social media caption… The words start flowing so you keep writing… and writing… and writing. Suddenly, you read what you’ve written…

The Science-based Reason You Need an “Ice Cream Story” In Your Business

I’ve been a copywriter for 17 years (as I write this) and when I work with clients 1:1, there’s always that initial conversation that can get a little awkward. When you’re copywriting for others and you don’t know much about them yet, you essentially have to download their brain into your keyboard, which means you…

Spring Cleaning Checklist: Copy Edition

It’s that time of year where the sun starts to shine a bit brighter, flowers start to bloom and all parts of life start to feel refreshed after a long winter season. A few days ago I walked outside to what once was a beautiful, green backyard and I was quickly reminded that even though…