LFA Summer Camp
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A 6-Week Summer Fun Experience to Create Fun, Repeatable, Profitable Launches

That Fill Your Programs Without Burnout (Even if Your
Audience is Smaller than You’d Like and Your Offer is a
Work-in-Progress)

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Welcome! This program is right for you if you are:

An established business owner, coach, consultant, course creator, who is not getting the results you want from your signature products and message

You’re tired of launching feeling frustrating and hard…and you’re desiring more confidence and fun (yes, fun) around your launches and live promotions, with a group of business owners who “get it” in a space where you deeply belong, feel both safe and fired up, and receive all the support you could possibly need…

You love the idea of having a 5-figure or 6-figure launch (and then being able to run that launch over and over again)...

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And you know in order to do that, you need to…

Make the right decisions about where to focus your money, attention, and team for maximum impact…

Bring a huge new influx of leads and clients into your business, and you feel like you’re thisclose to unlocking the recipe for predictable cash flow and a scalable offer, but you’re too close to it to see clearly…

You want messaging that’s so good people want to buy whatever you have before you’ve even made the offer, because they believe in you and the transformation you can deliver them…

And you want to leverage the raving success your clients have experienced with you in a repeatable, sustainable, cash-flowy way…

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I’m Danielle Weil, copy & launch strategist, epiphany creator, and messaging maestro.

I’ve written SIXTEEN 7-figure launches and counting, including an $8 Million launch…a $2.2M launch…a $1.6M launch…a $4.4M launch…for clients like Todd Herman, Ryan Levesque, Marisa Murgatroyd, Josh Turner, Danny Iny, Selena Soo, and more.

People continue to hire me and pay my hefty retainers because I quickly identify the missing pieces in their strategy and workflows and write copy that drives sales, again and again.

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Testimonials

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"…our conversion rates and our earnings per lead were the highest ever."

Todd Herman

Creator Of The 90 Day Year

Charles

“Her keen perception and awareness of what works in different markets – it’s breathtaking.”

Charles Byrd

Productivity & JV Expert

Isa

"She is a copywriting genius machine."

Isa Herrera

Founder, Pelvic Pain Relief

Miriam

"Since working with Danielle I feel like my copy really reflects my personality. But even better, I'm making so much more money!"

Miriam Schulman

Schulman Art, Author of Artpreneur

And even if your launch targets aren’t in the millions (YET) the same principles and strategies apply:

I’ve helped clients who were filling their programs with DMs and sales calls, create a launch strategy and deliver a 6-figure webinar launch for the first time…

I’ve helped a 7-figure CEO bring in 46% more sales simply by adding TWO emails to her sequence…

I’ve helped an entrepreneur and author make $30k from one webinar…

I’ve guided a client to create repeatable 5-figure launches every 2 months, like clockwork…

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And Here’s What I Realized:

A launch can be one of the BEST things to happen in your business…or one of the most frustrating and exhausting.

You’re doing everything right: you created a lead magnet, put on a masterclass or a webinar, sent out a million emails, showed up on social all the damn time (and then needed to hibernate for a week afterwards).

And…then, after all that…your results are NOTHING like the flood of sales that everyone talks about (and that you see others having when they do their launches.) What did you do wrong? What’s broken?

And what’s even more frustrating is the feeling that you SHOULD be able to figure this out. After all, you know your ideal client and their pain points, you have a great offer that gets results, you know you’re awesome.

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5 Deadly Launch Sins:

Second-guessing everything. You can’t decide on your price point, your bonuses, your program promise, your workshop title…and you find yourself going around in circles on it for way too long.

Following someone else’s launch plan to the letter even though it doesn’t feel good to you (oh, I’m just stretching outside my “comfort zone”  you tell yourself)

Self-sabotage. You put off writing your sales page, your optin page, your emails, even though you know they have to get done…and then they’re not as good as you want them to be. You delay your launch dates again and again because you’re just not ready yet…

Putting things off until the last minute. Writing emails the night before. Whipping up social posts on the fly. It feels chaotic and duct-taped together and you know it’s not your best work. Or you outsource it to a copywriter or a team member and you’re beyond frustrated when they just don’t GET IT.

Giving up too soon. A trickle of clicks and optins, a few sales here and there and you’re discouraged to the point where you talk yourself out of showing up with your best energy because it wouldn’t do any good. Even though you KNOW that the MOST sales always come in right before cart close.

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This program is for every business owner who’s been frustrated by the process of launching. I’m tired of seeing business owners struggle with launches that don’t perform because they followed someone else’s strategy that didn’t fit their business.

I see them drowning under the weight of all the things they have to do, and procrastinating on the things that will bring more money and FLOW into their business because of limiting beliefs, self-sabotage, or just not having the RIGHT consultant, mentor, coach in their corner.

And look. The problem isn’t you. And the problem isn’t the idea of doing a launch, either.

Because when launches WORK, they’re magical.

Testimonials by LaunchFlow Students

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Here’s the real problem:

Launching Has Gotten a Bad Rap

Because what’s underneath all that procrastination and self-sabotage is actually extreme discomfort with the things you’ve been brainwashed to believe are essential.

The fake urgency. The stacks of inflated bonuses. The fluffy masterclasses. And maybe even feeling insecure about your offer, or not 100% sure about who your ideal audience really is.

And yet you feel like a great launch is the key to recurring revenue in your business and you’re afraid to get it wrong.

All of that combines to create anxiety around launching, which creates avoidance and procrastination, which creates a black hole of indecision and stagnation in your business.

And that ENERGY comes into the launch with you!

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Think about it…if I told you that your launch would be a wild success and you’d hit all your goals and then some…how would you feel about it?

Because launching, when done right, WORKS.

A launch done WELL creates…

REAL urgency around your offer so your ideal clients move past their resistance and finally make the decision that will get them what they want…

Huge momentum in your business - audience growth, sales, buzz…

An experience for your people and delivers tons of value even to those who DON’T buy…

And of course, a lovely spike in revenue to boost your ongoing efforts

Clients Say...

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“Looking back over the course now and so blown away by the value of this. Can’t wait to dig in.”

Tracie Hodgson

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“I wrote ALL my launch content based on this. I cannot recommend it enough.” 

Karen Sergeant

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“We SOLD OUT our last quarter and did a 6-figure launch!”  

Macy McNeely

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So the answer isn’t to throw the baby out with the bathwater. The answer is to launch BETTER.

So I went back and studied ALL of the successful launches I’d been a part of. I reviewed the advice I have given clients for YEARS.

And ONE word stood out to me: FLOW.

Being “in flow” is used to describe a state where you are so absorbed in what you’re doing, so fully present, that you’re able to create on a higher level, and also ENJOY the process.

What if you could COMBINE the rocket-fuel energy and momentum of a launch with the FLOW of feeling confident doing something that feels easy and fun?

Because if you’re doing all the things, and not getting the results you want - chances are that one or more of these FIVE LaunchFlow™s are out of alignment.

The 5 LaunchFlows

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Cash Flow: Are you selling the right thing at the right price? Do you have your offer suite dialed in and clear so that the right people go, “this is a no-brainer!”

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Lead Flow: Are you growing your aligned audience and building demand? Are you getting enough leads for your efforts, are you focusing your energy in the right places, and are you connecting with your people with messaging that resonates?

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Idea Flow: Are you doing the right TYPE of launch for you, with the right Big Idea? Do you have the right strategy or are things a little bit messy?

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Work Flow: Do you have the right timing, support, and process to get it all done with breathing room?

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Energy Flow: Are you showing up and selling as your best self because you’re confident in the clarity of your offer and messaging, and are you managing your energy to avoid burnout? Have you removed the unconscious blocks and patterns that are keeping you from the success you want?

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If one or more of these FLOWS are off…your launch is going to feel HARD. It might not sell as well as you thought it would. And it won’t turn into a repeatable source of revenue for your business that you can eventually evergreen.

I truly believe that THIS is the answer to so much of the lackluster launching, confusion, and burnout that’s so common right now.

Say Hello to LaunchFlow™ Accelerator Summer Camp!

LFA Summer Camp

A Special Summer 6-Week Marketing & Messaging Experience for established business owners who are ready to have fun, repeatable, big-money launches - without the overwhelm and burnout!

What We’ll Accomplish Together

A TRUE Optimized Offer

What you sell and how much you sell it for is probably the MOST important decision you’ll make in your business. And whether you’re launching your first group program or course, or figuring out how the ones you have fit together, or you’re ready to take your cohort-based program and turn it evergreen…you’ll walk away with a core offer that has a clear transformation, sexy promise, perfect bonus stack, and a just-right price that works for you AND your clients.

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The Squishiest Client Profile You’ve Ever Had

You’re not new to this. You probably have a fairly good idea of who your ideal client is. But for whatever reason, you can’t figure out how to translate that knowledge into the sales you want. That’s because most business owners never get deep enough on their ideal client profile - to the level that actually drives buying decisions. Chances are there are some nuances that need shading in - which is my specialty. We’ll go DEEP on this and it will be life-changing.

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A Marketing Calendar and Launch Plan that WORKS for You

No, you don’t have to launch a certain way just because that’s “how it’s done” or how it worked for so-and-so. A launch is really just about creating 3 things: desire, trust, and urgency. And there are lots of ways to do that - we’ll figure out which of the proven launch strategies fits YOUR business and your FLOW best…and we’ll put together a plan that feels good so you can bring that energy throughout your entire launch - you know, that Big Sales Energy 😉

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Your Core Launch Narrative (aka the Magic Story that Sells)

This is the engine that powers everything else in your launch and your business. Launches that work have a compelling core narrative, and finding the threads of yours is my superpower. We’ll use my proven framework to dig to the heart of your unique story that sells (warning! Minds usually get blown when we do this together…be prepared!)

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TONS of Messaging & Marketing Gold Nuggets

I can’t help it, I’m a writer to my soul. So while we’re planning your launch, we’ll also be looking for opportunities and easy wins - whether it’s the right upsell strategy, an extra segmented email, a kick-ass workshop title, or anything else you want to workshop with myself and the group.

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Energy, Energy, Energy

Everything is energy (really!) So let’s talk about what that means for your launch - whether it’s how you build in REST and REWARD to the process, how you keep your energy up when you’re overwhelmed, how to escape the mind-gremlins and self-sabotage. I’ll be bringing in some special experts to help with this one.

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Here’s How it Works:

12 Months Access to the LaunchFlow Curriculum 

You’ll get access to the entire LaunchFlow curriculum, with everything you need to align all 5 flows, plan your launch, and write the copy to make it happen! Includes the core LaunchFlow training PLUS my Launch Copy training for sales pages, emails, webinars, and more! The curriculum can be completed in as little as 6 weeks, but you’ll have access to it for a full year.

A Small Group Live Cohort Format

We’ll get to know each other well over the course of 6 weeks. In a small group of business owners at a similar level, you’ll get my expert advice AND hear what’s working for others.

6 Live Workshop Calls

We’ll be meeting live, once a week for 6 weeks. Each call will be your opportunity to ask questions and workshop your launch plan and copy. Each call will be recorded if you can’t make it live.

Pocket Coaching & Feedback

I know what it’s like to want feedback RIGHT NOW and the low-level anxiety it can cause, which is why you’ll have 2 options to get feedback on weekdays in between calls - private or small group. Leave me a message in a private Slack DM with your question and I’ll get back to you with a voice note or screen share, OR post in the community Slack and the group will help you out too!

BONUS: (first 10 ONLY) 1:1 Session With Me

We’ll schedule a 1:1 session for the exact right time in the process so that you can get personalized feedback on your plan.

BONUS: The Launch Plan in a Box Toolkit ($5000 value)

Get access to the spreadsheets, checklists, SOPs, and everything else you need to run your launch! You’ll also get my best copy shortcuts and a HUGE swipe file of examples from real launches. Hand this off to your VA or whip it up yourself- super simple.

BONUS: The FULL Studio Audience Advantage Bonus Training ($1,500 value)

We’ll create a plan, step by step, to create and record your program the easy way. Get access to my checklists and every detail of the process so “my program isn’t done” NEVER gets in your way again!

SUPER BONUS: Upgrade to VIP and Get 1 FULL Year of Coaching Calls! ($10,000 value)

Yes, I’m going to support you for THE WHOLE YEAR! You’ll get access to monthly live calls where you can ask questions and get unstuck. Each call will be recorded if you can’t make it live, however to get your specific question answered you must be there live on the call.

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The investment to join The 6-Week LaunchFlow™ Accelerator is $5000. And that’s certainly what it will be in the future. The investment for this cohort is $3495, or 2 payments of $1750.

Chances are, it will never be this price again.

EARLY BIRD BONUS (Have Your Call and Join By July 8th):

Pre-Game Support via the Early Bird Slack Channel + BONUS Website Makeover Session

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When Do We Get Started?

The cohort kicks off on Monday, July 15th and we’ll run until Thursday, August 22nd.

And because this will be a small, tight-knit group, it’s by application or invite only. So you don’t have to decide right now if you’re in or not - you just have to decide to have a chat with me about it.

So if this feels like a HECK YES to you, please click here to grab a spot on my calendar and fill out the application and we’ll talk soon!

Common Questions

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Why this and why now?

Why this and why now?

I’ve been hearing over and over again from friends and colleagues, “What WAS working, just isn’t working as well anymore.”

Things are changing so quickly that the WINNERS will be the ones that 1. Have their fundamentals down and their foundation strong 2. Are able to shift with the times and be more on point with their messaging/strategy/copy than their competitors.

In a sea of AI-generated content and lookalikes, the more you can stand out and share your quirky, sticky, unusual, unique genius, the better off you’ll be. And because you can’t see the label from inside the bottle - this is one area of your business that almost ALWAYS needs outside help.

What would a TRULY successful launch do for your business? What would it lay the foundation for? How would it change your business, your revenue, your marketing for the better?

And what are you leaving on the table by NOT fixing this right now? Because every choice, even the ones you don’t make, has consequences.

If you’re ready to have your best launch ever (and then do it again, and again, and again with repeatable ease), click here to join us now.

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© Danielle Weil 2024, All Rights Reserved.

FTC DISCLAIMER:

These results may not be typical, and can’t be taken in any way as a guarantee of the results you would receive. We don’t offer get rich quick solutions, and we can’t guarantee your success – only you can do that, through your commitment, hard work, consciousness, and dedication.

 

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