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5 Things You DON’T Need for a Successful Course Launch in Your Business
As a launch copywriter and strategist that’s been in the game for nearly two decades, I’ve seen a LOT – the good, the bad, and the ugly. And over the years I’ve also seen people in the industry try to convince their audience of certain things they “need” in order to have a successful launch. …
Read MoreHow To Know What Type of Launch Is Right For You
When you’re launching in your business, one of the first questions that you’re likely to ask is, “what type of launch should I do?” And it makes sense why you would ask this because in the online space, you see people launching all sorts of different ways, which means you have OPTIONS! There’s masterclasses, workshops,…
Read MoreThe Fast Track to Evergreening Your Offer
In all of my years of working with clients, one of the things that excites them the most is the idea of an evergreen model. “Sell in your sleep! Make money from the beach!” Sounds pretty sexy, huh? I mean who doesn’t want that?! But the people who are baiting you in with this idea…
Read More5 Functions of Pre-launch Content
Did you know that the prelaunch period is a BIG portion of what makes a launch work? Think about it… If you were to just open Instagram one day or check your inbox one morning to find someone promoting their new offer out of nowhere, you’d be pretty confused, right? Where did this come from?…
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