The Three Rules of Relaunching

It’s a question that my clients ask me all the time…

They put in the hard work for weeks (or maybe even months) to create their first ever *successful* launch.

“Success” might mean that they reached the revenue goal they set, they had a certain number of people register for their webinar, they booked a certain amount of discovery calls, or they met their sales goal.

When it comes to launching, “success” can be a number of things and it all comes down to your specific goals.

But when that success finally happens and people start to experience the real magic of launching, they typically start to wonder…

“This WORKED and I just made 6 figures [or insert other goal] on this launch… soooo can we just do THIS again?”

What they’re asking is since this launch worked so well, can they just copy and paste the same process and expect to see the same results?

My answer might surprise you…

YES, you can do it again!

That’s one of the best parts of mastering your messaging, creating copy assets that work, and presenting a solution to a problem that people truly need.

You’ve likely heard the saying, “if it’s not broken, don’t fix it” and that saying rings true for launching.

Now, I never typically suggest that you do everything the exact same way… because it’s rare that every piece of launch works.

There are usually some things that need tweaked or refined in order to make your next launch even better.

But to answer the root of the question, YES you can relaunch the same product or service and do it very similarly to the first time you did it.

When relaunching, there are 3 rules I like to follow, so that you save yourself time, money, AND energy!

The Three Rules of Re-launching

Optimize

One of the most important things to do after launching (regardless of your results) is to collect your data, debrief, and fully analyze what worked and what didn’t.

This includes looking at your webinar, workshop, or other live event stats and taking note of the registration count and show up rate.

You also want to take note of your email stats, including the open rate, click rate, and unsubscribes so you can have a better understanding of what emails resonate with your audience.

And lastly, you of course want to track your discovery call bookings and amount of sales, so you can clearly identify your conversion rate.

In addition to all of those stats, I also encourage anyone that’s launching to create a Do Better, Do Different, and Don’t Do Again list.

This allows you to reflect on every single thing that you did during your launch period and determine if those things are something that you enjoyed, if they worked, if they should be done different/better next time, or if they are things you shouldn’t do again at all.

Collecting your data, doing a full debrief, and fully analyzing every single piece of your launch from start to finish allows you to identify what needs optimized, so that your next launch can produce even better results.

This work will let you laser your focus on the launch pieces that need your attention the most, while trusting that the rest is already taken care of.

And by the way… debriefing and optimizing isn’t just something you do as someone that’s newer to launching. This is for the seasoned folks, too!

My 6, 7, and 8-figure clients always do this as a part of their post launch process and it’s the very thing that allows us to keep getting better results.

Add New Hooks

Want some good news? When your launch finally produces the success and results that you want, 80% of your copy and launch strategy can say the SAME – especially the parts that are working.

But the only way to know the parts that work is by following the step above – debriefing and collecting data.

For example, the only way to know if someone resonated with an email is by reviewing the analytics. If the open rate was high, you noticed way more clicks than usual, and maybe some people even responding to the email, that’s a good sign that the message worked.

When you identify things like this, you can use the same copy concept, but simply add new hooks (like in the subject line for example) to freshen up the content and grab your audience’s attention again.

The same is true for your webinar title, social media videos, lead magnet, etc.

There are always small ways to make the content that you already have feel fresh and different!

Rethink or add to your offer (if needed)

While I’m all for relaunching and it absolutely can be done multiple times, it’s important to remember that diminishing returns are real.

As humans, we naturally gravitate towards things that are new and different.

Knowing this, it’s important to prepare yourself for eventual fatigue around your current offer as is the more times that you re-launch it.

Now, as your audience grows and you continue to bring in new people, there’s a chance that the hype will stay high and that’s great!

But if you start to experience less and less interest around your offer, don’t panic. Instead, think about ways that you can rethink your offer by adding to it or creating a new element of excitement that people want.

This can be as simple as adding a new lesson into your course, teaching the content live, or simply adding a bonus that’s intriguing.

How to Easily Relaunch Your Offer

If you’re planning to launch or relaunch one of your offers, but you’re struggling with HOW to do it, CLICK HERE to download the free LaunchFlow Roadmap.

In the roadmap, you’ll learn the 5 flows that I personally use to help my clients create 7 and 8-figure launches in a way that feels easy, fun, and most importantly – repeatable.

Oh… and speaking of relaunching, I’m about to conduct a relaunch of my own using all of my own tips from above.

This past May I introduced the LaunchFlow Accelerator – a 6-week experience to cut through the nose and create fun, repeatable, profitable launches that fill your programs WITHOUT burnout.

The first cohort experienced some insane wins, like this ⬇️