December 2023 | Danielle Weil

The Power of Nuance in Your Copy and Messaging

In the world of marketing, we’re often taught to paint a vivid picture of our ideal client in our copy. Whether it’s in a social media post, sales email, newsletter, or blog post, we’re told that we need to know our ideal client’s favorite color or the brand of shoes they wear or the movies…

The 3 Launch Personalities (And How To Know Which One You Are)

So you’ve decided that you’re ready to launch in your business… Maybe it’s a course you’ve been dreaming up for years, a membership that you know your audience needs, or a workshop that can really help you gain traction in your niche. I LOVE that for you. As a launch copywriter and strategist, you can…

5 Things You Can Do NOW To Create Momentum For 2024

2023 has been a big year in my business. There’s been a ton of momentum and I’ve felt in flow for the majority of the year. “Flow” is a word that I use a lot around here and I do that intentionally. By definition, the word “flow” means the action of moving along in a…