Archive for November 2023
The Truth About “Pain Points” In Marketing
A few weeks ago on a LaunchFlow Accelerator call, I had this conversation with a student around pain points in their marketing. My hope was to change their perspective a bit and then I realized that ANYONE who is marketing a product or service needs to hear this. If you’re familiar with copywriting at all,…
Read MoreMy Top Tips For Planning A Holiday Launch Or Promotion
As the holiday season quickly approaches, businesses are gearing up for one of the most lucrative times of the year. And as an online business owner yourself, YOU have the chance to jump into that mix and experience some major results of your own. But here’s the thing: you don’t want to be seen as…
Read More3 Reasons Your Copy Isn’t Converting (And How To Fix It)
In the world of marketing, compelling copy is the heart of successful campaigns. It’s the persuasive force that can turn casual visitors into paying, loyal customers. However, all too often, business owners will spend hours crafting copy just to find that it doesn’t convert… Talk about a frustrating feeling. 😞 If you’ve ever wondered why…
Read More3 Things That Make Showing Up Easier Even When It’s Hard
Part of being a business owner is having flexibility and time freedom – at least that’s the goal, right? But the flip side of that coin is that, if you’re a solopreneur still building out your team, when hard times come, you don’t get the luxury of pausing everything and waiting for the hard to…
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