Archive for July 2023
5 Things To Stop Saying In Your Copy and What To Say Instead
As a copywriter, I firmly believe that your business is powered by words, but I also believe that you don’t have to hire a professional copywriter to write great words for you. I mean, let’s face it: not everyone is at a point in their business where they can outsource and some people simply don’t…
Read MoreHow To Know When Your Copy Is Good Enough To Press “Send”
When you have a business to run, a ton of copy to write, and a looming to-do list full of deadlines, there’s really no time for endless drafts and editing. You need to get that email, landing page, or sales page written and out the door so that it can generate clicks and sales. I…
Read More3 Rules To Follow To Write Powerful Emails That Drive Results
I shook the little plastic baggie with little slips of paper and said, “everybody take one. You have 20 minutes to write an email about the word on your paper…GO!” Avocados. Cher. Deep Sea Diving. Traffic lights. At first there was mild panic. The room got very quiet, except for the sounds of pens flying…
Read More3 Questions To Ask Yourself Before You Start Writing
If you’re a business owner who is constantly creating content for your audience, this scenario probably sounds pretty familiar for you: You sit down at your desk to write an email, blog post, or social media caption… The words start flowing so you keep writing… and writing… and writing. Suddenly, you read what you’ve written…
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