May 2023 | Danielle Weil

The Science-based Reason You Need an “Ice Cream Story” In Your Business

the science-based reason you need an ice cream story in your buisness

I’ve been a copywriter for 17 years and when I work with clients 1:1, there’s always that initial conversation that can get a little awkward. When you’re copywriting for others and you don’t know much about them yet, you essentially have to download their brain into your keyboard, which means you need to get really…

The Art of Salesworthy Storytelling

In the world of marketing, certain concepts and topics tend to become buzzwords over time. For example, you’ve probably been seeing a TON of content on AI recently – that’s a buzz topic that’s currently circling the Internet. Other examples include funnels, thought leadership, and UGC (user generated content). All of these are examples of…

I Retired My Group Program After 3 Years – Here’s Why

I haven’t talked a lot about this, but last year (2022) my business nearly sent me into a depression. I had signed up for a very expensive coaching program with the goal of scaling my own group program. The program reeled me in with the idea of learning a “step-by-step, paint-by-numbers, follow-the-process” process that would…