5 Confessions of a Successful CopyMom

“Mommy look!” chimes the cutest voice from my office door, And in walks my six year old, bearing a finger-painted gift. She holds it out hopefully like an offering: my painting for your attention. The gears in my brain squeal with the effort of braking, switching out of business mode and saying, in my best…

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How Writing Launch Copy is a Lot Like Gestating a Child

When I was pregnant with my third baby, I wrote copy for a launch that ultimately raked in $4 million dollars. If you’re a working mom, you get why this was kind of a big deal. And if you’re a copywriter and a mom, you have an inkling as to the kind of craziness that…

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